Sudent’s Behavior In Purchasing “Burapha University” Products
- DOI
- 10.2991/ictgtd-18.2018.29How to use a DOI?
- Keywords
- Behavior, Management, Retailing Shop, Brand
- Abstract
The objectives of this study were 1) to examine student’s behavior in purchasing“Burapha University” branded products and 2) to examine the management of the “Burapha University” productretailing shopin Burapha University main campus. The population was Burapha University students and the samples included current students from all study years and alumni altogether 400 people. The data were analyzed using descriptive statistics including frequency distributions, percentage, arithmetic mean, and standard deviation. It revealed that the focus on the management of the retailing shop was on product quality, product selection, physical appearance, service, convenience, respectively. For purchasing behavior, it was found that product price (which was cheaper or similar to that available off-campus), convenient access, and product reliability were the samples’ focuses. The purposes of purchase were 1) for personal consumption, 2) for supporting the university, and 3) for collecting or giving other as souvenir. The time periods of purchase were 11:00 a.m. ??" 01:00 p.m. and 03:00 ??" 05:00 p.m. In terms of frequency, it was found that the frequency of purchase was low (3 ??" 4times per week) due to inconvenient access and very few in numbers. The amount of money per purchase was in the range of 51 ??" 100baht.
- Copyright
- © 2018, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Tanaphon Nitichaowakul PY - 2018/03 DA - 2018/03 TI - Sudent’s Behavior In Purchasing “Burapha University” Products BT - Proceedings of the 2nd International Conference on Tourism, Gastronomy, and Tourist Destination (ICTGTD 2018) PB - Atlantis Press SP - 242 EP - 246 SN - 2352-5428 UR - https://doi.org/10.2991/ictgtd-18.2018.29 DO - 10.2991/ictgtd-18.2018.29 ID - Nitichaowakul2018/03 ER -