Forms of Firms’ Nonlinear Internationalization

DOI

10.2991/aebmr.k.210809.034How to use a DOI?

Keywords

internationalization, de- and re-internationalization, nonlinear internationalization, serial nonlinear internationalization

Abstract

This paper aims to contribute to the internationalization literature by explaining which forms of nonlinear internationalization firms can experience. It explains that nonlinear internationalization can occur in terms of markets, customers, products, sales channels and foreign operation modes. The paper concludes that internationalization should not be only studied in terms of a firm’s activities by each market but also by its activities by each sales channel, product, customer, and foreign operation mode in each market. Even if total sales continue increasing in a specific market, this does not mean that the firm has not experienced nonlinear internationalization.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Tiia Vissak
PY  - 2021
DA  - 2021/08/09
TI  - Forms of Firms’ Nonlinear Internationalization
BT  - Proceedings of the 2021 International Conference on Transformations and Innovations in Business and Education (ICTIBE 2021)
PB  - Atlantis Press
SP  - 244
EP  - 249
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210809.034
DO  - 10.2991/aebmr.k.210809.034
ID  - Vissak2021
ER  -