The Dilemma of Direct Selling in China

DOI

10.2991/ictim-17.2017.11How to use a DOI?

Keywords

Direct selling, Chinese market, multilevel direct selling

Abstract

Direct selling has a history nearly 100 years, many scholars have given out their opinions about what is direct selling, but in fact the concept of direct selling is not clear. However, what is direct selling is not the question puzzled the people in China. In practical, the key issue is the ethical problems aroused by multilevel direct selling that give a bad name to the direct selling as a whole in its market. Keeping the main characteristics of this business model and blending with the Chinese social and economic needs, it is the most practical way of developing this industry.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yuexin Miao
PY  - 2017/09
DA  - 2017/09
TI  - The Dilemma of Direct Selling in China
BT  - Proceedings of the International Conference on Transformations and Innovations in Management (ICTIM 2017)
PB  - Atlantis Press
SP  - 131
EP  - 137
SN  - 2352-5428
UR  - https://doi.org/10.2991/ictim-17.2017.11
DO  - 10.2991/ictim-17.2017.11
ID  - Miao2017/09
ER  -