The Dilemma of Direct Selling in China
Available Online September 2017.
- 10.2991/ictim-17.2017.11How to use a DOI?
- Direct selling, Chinese market, multilevel direct selling
Direct selling has a history nearly 100 years, many scholars have given out their opinions about what is direct selling, but in fact the concept of direct selling is not clear. However, what is direct selling is not the question puzzled the people in China. In practical, the key issue is the ethical problems aroused by multilevel direct selling that give a bad name to the direct selling as a whole in its market. Keeping the main characteristics of this business model and blending with the Chinese social and economic needs, it is the most practical way of developing this industry.
- © 2017, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Yuexin Miao PY - 2017/09 DA - 2017/09 TI - The Dilemma of Direct Selling in China BT - Proceedings of the International Conference on Transformations and Innovations in Management (ICTIM 2017) PB - Atlantis Press SP - 131 EP - 137 SN - 2352-5428 UR - https://doi.org/10.2991/ictim-17.2017.11 DO - 10.2991/ictim-17.2017.11 ID - Miao2017/09 ER -