The Analysis of Digital Marketing among SMEs in Chaozhou City
Caiyong Zhuang, Shanwei Lin, Fu Lin
Available Online September 2017.
- 10.2991/ictim-17.2017.29How to use a DOI?
- Digital marketing, Chaozhou, SMEs
With the growing importance of digital marketing among companies, it is essential for the companies, especially the SMEs, to take a proactive approach in utilizing the digital marketing channels. The purpose of this essay is to investigate SMEs' digital marketing usage in Chaozhou and to provide recommendations for its future development. Factors which have negative impact on adopting digital marketing channels among SMEs in Chaozhou are identified based on the findings originated from the interviews and survey conducted among SMEs managers and owners respectively in Chaozhou, followed by the recommendations to minimize the impact of factors.
- © 2017, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Caiyong Zhuang AU - Shanwei Lin AU - Fu Lin PY - 2017/09 DA - 2017/09 TI - The Analysis of Digital Marketing among SMEs in Chaozhou City BT - Proceedings of the International Conference on Transformations and Innovations in Management (ICTIM 2017) PB - Atlantis Press SP - 396 EP - 405 SN - 2352-5428 UR - https://doi.org/10.2991/ictim-17.2017.29 DO - 10.2991/ictim-17.2017.29 ID - Zhuang2017/09 ER -