Proceedings of the International Conference on Transformations and Innovations in Management (ICTIM 2017)

Research on Diffusion of Wechat Based on Bass - BP Combination Model

Authors
Yaping Jiang
Corresponding Author
Yaping Jiang
Available Online September 2017.
DOI
https://doi.org/10.2991/ictim-17.2017.39How to use a DOI?
Keywords
Bass model, BP neural network, Wechat diffusion
Abstract

Wechat diffusion has the nonlinear variation characteristics and the law which can not effectively described by signal prediction algorithm. Therefore, this paper presents a Bass-BP diffusion model. Firstly, use the classical Bass model to preliminary forecast the Wechat's data, and then use the BP neural network to further non-linear approach the prediction results of Bass model. The results show that compared with Bass classic model, the Bass-BP combination model has better fitting effect and higher precision.

Copyright
© 2017, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the International Conference on Transformations and Innovations in Management (ICTIM 2017)
Series
Advances in Economics, Business and Management Research
Publication Date
September 2017
ISBN
978-94-6252-405-7
ISSN
2352-5428
DOI
https://doi.org/10.2991/ictim-17.2017.39How to use a DOI?
Copyright
© 2017, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Yaping Jiang
PY  - 2017/09
DA  - 2017/09
TI  - Research on Diffusion of Wechat Based on Bass - BP Combination Model
BT  - Proceedings of the International Conference on Transformations and Innovations in Management (ICTIM 2017)
PB  - Atlantis Press
SP  - 508
EP  - 516
SN  - 2352-5428
UR  - https://doi.org/10.2991/ictim-17.2017.39
DO  - https://doi.org/10.2991/ictim-17.2017.39
ID  - Jiang2017/09
ER  -