Research on Logistics Problems of Network Marketing for Fresh Agricultural Products Based on "INTERNET+"
- 10.2991/ictim-17.2017.41How to use a DOI?
- "Internet +", fresh agricultural products, network marketing, logistics
Nowadays, the network marketing of fresh agricultural products has become a new trend. But its logistics still shows many problems, mainly including unscientific logistics organization, low conjunction between network marketing platforms and logistics links, and lack of specialized third party logistics(TPL) enterprises. Based on the "Internet + ", this paper puts forward three pertinence proposals, such as establishing effective logistics organization pattern, promoting the conjunction between network marketing platforms and logistics links, fostering specialized TPL enterprises. By taking good advantage of "Internet + ", the logistics problems of network marketing for fresh agricultural products can be solved and the level of agricultural specialization and infrastructure construction in China can be constantly improved.
- © 2017, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Huan Wang PY - 2017/09 DA - 2017/09 TI - Research on Logistics Problems of Network Marketing for Fresh Agricultural Products Based on "INTERNET+" BT - Proceedings of the International Conference on Transformations and Innovations in Management (ICTIM 2017) PB - Atlantis Press SP - 530 EP - 538 SN - 2352-5428 UR - https://doi.org/10.2991/ictim-17.2017.41 DO - 10.2991/ictim-17.2017.41 ID - Wang2017/09 ER -