Research on Logistics Problems of Network Marketing for Fresh Agricultural Products Based on "INTERNET+"

DOI

10.2991/ictim-17.2017.41How to use a DOI?

Keywords

"Internet +", fresh agricultural products, network marketing, logistics

Abstract

Nowadays, the network marketing of fresh agricultural products has become a new trend. But its logistics still shows many problems, mainly including unscientific logistics organization, low conjunction between network marketing platforms and logistics links, and lack of specialized third party logistics(TPL) enterprises. Based on the "Internet + ", this paper puts forward three pertinence proposals, such as establishing effective logistics organization pattern, promoting the conjunction between network marketing platforms and logistics links, fostering specialized TPL enterprises. By taking good advantage of "Internet + ", the logistics problems of network marketing for fresh agricultural products can be solved and the level of agricultural specialization and infrastructure construction in China can be constantly improved.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Huan Wang
PY  - 2017/09
DA  - 2017/09
TI  - Research on Logistics Problems of Network Marketing for Fresh Agricultural Products Based on "INTERNET+"
BT  - Proceedings of the International Conference on Transformations and Innovations in Management (ICTIM 2017)
PB  - Atlantis Press
SP  - 530
EP  - 538
SN  - 2352-5428
UR  - https://doi.org/10.2991/ictim-17.2017.41
DO  - 10.2991/ictim-17.2017.41
ID  - Wang2017/09
ER  -