Factors Influencing Travelers' Acceptance of Mobile Marketing: Comparative Analysis of China and Kazakhstan
Liang Wang, Guoxin Li, Bolatov Adilzhan, Portia Opoku Boadi
Available Online September 2017.
- 10.2991/ictim-17.2017.46How to use a DOI?
- Mobile marketing acceptance, traveler, China, Kazakhstan
The paper is aimed to examine factors affecting travelers' acceptance of mobile marketing in China and Kazakhstan. Based on technology acceptance theories we developed a conceptual model of antecedent factors and marketing-related mobile activity related to the acceptance of mobile marketing practice. The conceptual model is tested using data that collected through conducting survey among Chinese and Kazakhstan travelers.
- © 2017, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Liang Wang AU - Guoxin Li AU - Bolatov Adilzhan AU - Portia Opoku Boadi PY - 2017/09 DA - 2017/09 TI - Factors Influencing Travelers' Acceptance of Mobile Marketing: Comparative Analysis of China and Kazakhstan BT - Proceedings of the International Conference on Transformations and Innovations in Management (ICTIM 2017) PB - Atlantis Press SP - 599 EP - 610 SN - 2352-5428 UR - https://doi.org/10.2991/ictim-17.2017.46 DO - 10.2991/ictim-17.2017.46 ID - Wang2017/09 ER -