Proceedings of the International Conference on Transformations and Innovations in Management (ICTIM 2017)

Factors Influencing Travelers' Acceptance of Mobile Marketing: Comparative Analysis of China and Kazakhstan

Authors
Liang Wang, Guoxin Li, Bolatov Adilzhan, Portia Opoku Boadi
Corresponding Author
Liang Wang
Available Online September 2017.
DOI
https://doi.org/10.2991/ictim-17.2017.46How to use a DOI?
Keywords
Mobile marketing acceptance, traveler, China, Kazakhstan
Abstract

The paper is aimed to examine factors affecting travelers' acceptance of mobile marketing in China and Kazakhstan. Based on technology acceptance theories we developed a conceptual model of antecedent factors and marketing-related mobile activity related to the acceptance of mobile marketing practice. The conceptual model is tested using data that collected through conducting survey among Chinese and Kazakhstan travelers.

Copyright
© 2017, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

Volume Title
Proceedings of the International Conference on Transformations and Innovations in Management (ICTIM 2017)
Series
Advances in Economics, Business and Management Research
Publication Date
September 2017
ISBN
978-94-6252-405-7
ISSN
2352-5428
DOI
https://doi.org/10.2991/ictim-17.2017.46How to use a DOI?
Copyright
© 2017, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Liang Wang
AU  - Guoxin Li
AU  - Bolatov Adilzhan
AU  - Portia Opoku Boadi
PY  - 2017/09
DA  - 2017/09
TI  - Factors Influencing Travelers' Acceptance of Mobile Marketing: Comparative Analysis of China and Kazakhstan
BT  - Proceedings of the International Conference on Transformations and Innovations in Management (ICTIM 2017)
PB  - Atlantis Press
SP  - 599
EP  - 610
SN  - 2352-5428
UR  - https://doi.org/10.2991/ictim-17.2017.46
DO  - https://doi.org/10.2991/ictim-17.2017.46
ID  - Wang2017/09
ER  -