Strategic Contents and Evolution of Online-offline Ecosystem in New Internet Economy: A Coopetition Context Perspective

DOI

10.2991/ictim-17.2017.54How to use a DOI?

Keywords

Online-offline ecosystem, coopetition context, business model, evolution

Abstract

New-generation information and communication technologies and concurring socioeconomic changes trigger the emergence of online-offline ecosystem as new way of organizing business. Treating business model as the gene of business ecosystem to cope with external technological and socioeconomic pressure, we propose a coopetition context framework which emphasize the strategic importance of contexts in building online-offline ecosystem, and a classification of business models in the context of new internet economy. Utilizing China in its mobile internet era as the specific empirical setting, we address strategic features, context structure and developmental prospects of main type online/offline business models, and study the combinability and long-term competitiveness of the business models to delineate the evolutionary path of the mega online-offline ecosystem.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Qiang Zhang
AU  - Yan Wang
PY  - 2017/09
DA  - 2017/09
TI  - Strategic Contents and Evolution of Online-offline Ecosystem in New Internet Economy: A Coopetition Context Perspective
BT  - Proceedings of the International Conference on Transformations and Innovations in Management (ICTIM 2017)
PB  - Atlantis Press
SP  - 687
EP  - 706
SN  - 2352-5428
UR  - https://doi.org/10.2991/ictim-17.2017.54
DO  - 10.2991/ictim-17.2017.54
ID  - Zhang2017/09
ER  -