Proceedings of the 2nd International Conference on Internet, Education and Information Technology (IEIT 2022)

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Research on the Application of Dynamic Signs in the Exhibition Space in the Era of Digital Communication

Authors
Zhizhi Feng1, 2, *
1School of Humanities and Arts, Chongqing University of Science & Technology, Sha ping ba District, No. 20, Da xue cheng East Road, Chongqing, China
2Faculty of Decorative Arts, Silpakorn University, Phra Nakorn District, Bangkok, Thailand
*Corresponding author. Email: fengzhizhi3@gmail.com
Corresponding Author
Zhizhi Feng
Available Online 27 December 2022.
DOI
10.2991/978-94-6463-058-9_23How to use a DOI?
Keywords
Digital Communication; Dynamic Signs; Exhibition Space
Abstract

Signs have a long history, from early visual symbols to trademarks for commodities, to a well-established system of teaching sign design globally. Approximately in 2000, dynamic signs started to be employed and have occupied our vision and increased the dimensions of sign design in only a decade. In this article, we assess the historical growth of dynamic and static logos, analyze the distinctions between static and dynamic logos, and list the design approaches of dynamic logos, considering the design of logos in exhibition spaces as the object of research. At the same time, designers and designers are confronted with the dilemma of whether dynamic is inherently more relevant to the future than static. It should be mentioned that dynamic signs also have their limits, not all exhibition venues are suited for dynamic signs, and it remains to be seen if dynamic signs will continue to be modern and stylish, or whether they will once again be retro-flat and handcrafted.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2nd International Conference on Internet, Education and Information Technology (IEIT 2022)
Series
Advances in Computer Science Research
Publication Date
27 December 2022
ISBN
10.2991/978-94-6463-058-9_23
ISSN
2352-538X
DOI
10.2991/978-94-6463-058-9_23How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Zhizhi Feng
PY  - 2022
DA  - 2022/12/27
TI  - Research on the Application of Dynamic Signs in the Exhibition Space in the Era of Digital Communication
BT  - Proceedings of the 2nd International Conference on Internet, Education and Information Technology (IEIT 2022)
PB  - Atlantis Press
SP  - 127
EP  - 132
SN  - 2352-538X
UR  - https://doi.org/10.2991/978-94-6463-058-9_23
DO  - 10.2991/978-94-6463-058-9_23
ID  - Feng2022
ER  -