Proceedings of the International Research Conference on Resilience for Sustainability: Management Practices and Strategies for the Future (IRC 2025)

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Gen Z FOMO Economy in Tourism and Hospitality: Capitalizing on Generational Urgency for Unique Experiences

Authors
Shardul Durge1, *, Chaithra K. Poojary2, Pushparaj Kulkarni3, Vivek Pimplapure4
1Research Scholar, DAIMSR, Nagpur, Maharashtra, India
2Post Graduate Student, NICMAR, Pune, Maharashtra, India
3Assistant Professor, DAIMSR, Nagpur, Maharashtra, India
4Associate Professor, DAIMSR, Nagpur, Maharashtra, India
*Corresponding author. Email: shardul.durge@gmail.com
Corresponding Author
Shardul Durge
Available Online 29 September 2025.
DOI
10.2991/978-94-6463-860-8_17How to use a DOI?
Keywords
Gen Z; FOMO economy; consumer behavior; experiential tourism; hospitality trends
Abstract

The consumption habits of Generation Z are increasingly guided by a pressing need to seek out rare and memorable experiences. Within the tourism and hospitality sectors, the Fear of Missing Out (FOMO) has emerged as a dominant influence, shaping where and how this generation travels, what they value, and how they interact with brands. As digital natives heavily immersed in social media, real-time engagement, and peer trends, Gen Z exhibits a heightened sensitivity to this phenomenon. This paper explores whether FOMO significantly sways Gen Z’s travel and spending choices within these industries. The study introduces the concept of the “Gen Z FOMO Economy” and investigates how companies can effectively leverage this generational urgency for limited-time or once-in-a-lifetime experiences. It highlights how FOMO shapes decision-making and discusses actionable branding and engagement strategies that help businesses strengthen customer loyalty, foster deeper connections, and thrive in a competitive market.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Research Conference on Resilience for Sustainability: Management Practices and Strategies for the Future (IRC 2025)
Series
Advances in Economics, Business and Management Research
Publication Date
29 September 2025
ISBN
978-94-6463-860-8
ISSN
2352-5428
DOI
10.2991/978-94-6463-860-8_17How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Shardul Durge
AU  - Chaithra K. Poojary
AU  - Pushparaj Kulkarni
AU  - Vivek Pimplapure
PY  - 2025
DA  - 2025/09/29
TI  - Gen Z FOMO Economy in Tourism and Hospitality: Capitalizing on Generational Urgency for Unique Experiences
BT  - Proceedings of the International Research Conference on Resilience for Sustainability: Management Practices and Strategies for the Future (IRC 2025)
PB  - Atlantis Press
SP  - 243
EP  - 256
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-860-8_17
DO  - 10.2991/978-94-6463-860-8_17
ID  - Durge2025
ER  -