Investigating How Consumers Perceive Private Label And National Brand Food Products

DOI

10.2991/978-94-6463-860-8_4How to use a DOI?

Keywords

Private Labels; National Brands; Consumer Attitude; Food products; Purchase decision

Abstract

Navigating through a shopping aisle is like finding the way through a vast forest, each path looks equally inviting. Nowadays, consumers have such a wide variety of choices available at the store that picking one brand from the haystack can be a battle against time. As a result, brands are becoming more competitive and consumers have become even more cautious. Predominantly, it has been seen that market choices play a significant role in shaping consumer attitudes and buying decisions. These attitudes are shaped by various factors, including personal experiences, cultural backgrounds, social influences, advertising, and word-of-mouth recommendations are instrumental in shaping consumer loyalty over time.

It has been observed that national brands have historically enjoyed persistent loyalty from consumers due to their well-established legacy. In contrast, private label brands have begun to capture the market and gaining trust from a new found audience. While national brands are well-known for manufacturing and marketing products under their own brand name, private label products are those manufactured by one company and sold under a retailer’s brand name. Both types of brands compete to secure a significant share of the market and dominate the grocery aisle scene. Although retailers are now starting to replace the shelves with private labels, national brands continue to appeal to consumers who value quality and reliability above all. The decades spent on building credibility and goodwill allows the brand to retain most of their customers.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Deepti Gupta
PY  - 2025
DA  - 2025/09/29
TI  - Investigating How Consumers Perceive Private Label And National Brand Food Products
BT  - Proceedings of the International Research Conference on Resilience for Sustainability: Management Practices and Strategies for the Future (IRC 2025)
PB  - Atlantis Press
SP  - 22
EP  - 41
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-860-8_4
DO  - 10.2991/978-94-6463-860-8_4
ID  - Gupta2025
ER  -