Impact of Indirect Network Effect between Two Sides on the Diffusion and Pricing of Platform

DOI

10.2991/isccca.2013.198How to use a DOI?

Keywords

Indirect network effect between two sides, Platform, Diffusion, Pricing

Abstract

Platform’s diffusion is sophisticated because of indirect network effect between two sides; there will be a peak or several peaks of diffusion rate. Platform’s diffusion can be divided to two stages: the stage before its take-off of potential market size and the stage after its take-off of potential market size. At the stage before its take-off of potential market size, platform’s diffusion on one side has restriction in its diffusion on the other side. At the stage after its take-off of potential market size, platform’s diffusion on one side accelerates its diffusion on the other side.

Copyright

© 2013, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Chuan Zhang
AU  - Weida He
PY  - 2013/02
DA  - 2013/02
TI  - Impact of Indirect Network Effect between Two Sides on the Diffusion and Pricing of Platform
BT  - Proceedings of the 2nd International Symposium on Computer, Communication, Control and Automation (ISCCCA 2013)
PB  - Atlantis Press
SP  - 788
EP  - 791
SN  - 1951-6851
UR  - https://doi.org/10.2991/isccca.2013.198
DO  - 10.2991/isccca.2013.198
ID  - Zhang2013/02
ER  -