Comparative analysis of trends in Russian, Chinese and American consumer behavior in the digital environment

DOI

10.2991/iscde-19.2019.1How to use a DOI?

Keywords

marketing, consumer behavior, digitalization, consumer behavior trends, consumer behavior in the Internet environment

Abstract

In this paper we described the main trends of consumer behavior in the conditions of digitalization of the economy in Russia, the United States and China, the drivers of development of marketing theory and practice and the questions for further research are identified. We are convinced that the transformation of consumer behaviour necessitates the urgent need for qualitative changes in the work of marketers through the use of artificial intelligence tools, the ability to collect and process large amounts of data, as well as omnichannel communication with consumers

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yu.A. Maltseva
AU  - K.A. Danilova
PY  - 2019/12
DA  - 2019/12
TI  - Comparative analysis of trends in Russian, Chinese and American consumer behavior in the digital environment
BT  - Proceedings of the International Scientific and Practical Conference on Digital Economy (ISCDE 2019)
PB  - Atlantis Press
SP  - 666
EP  - 669
SN  - 2352-5428
UR  - https://doi.org/10.2991/iscde-19.2019.1
DO  - 10.2991/iscde-19.2019.1
ID  - Maltseva2019/12
ER  -