Comparative analysis of trends in Russian, Chinese and American consumer behavior in the digital environment
- 10.2991/iscde-19.2019.1How to use a DOI?
- marketing, consumer behavior, digitalization, consumer behavior trends, consumer behavior in the Internet environment
In this paper we described the main trends of consumer behavior in the conditions of digitalization of the economy in Russia, the United States and China, the drivers of development of marketing theory and practice and the questions for further research are identified. We are convinced that the transformation of consumer behaviour necessitates the urgent need for qualitative changes in the work of marketers through the use of artificial intelligence tools, the ability to collect and process large amounts of data, as well as omnichannel communication with consumers
- © 2019, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Yu.A. Maltseva AU - K.A. Danilova PY - 2019/12 DA - 2019/12 TI - Comparative analysis of trends in Russian, Chinese and American consumer behavior in the digital environment BT - Proceedings of the International Scientific and Practical Conference on Digital Economy (ISCDE 2019) PB - Atlantis Press SP - 666 EP - 669 SN - 2352-5428 UR - https://doi.org/10.2991/iscde-19.2019.1 DO - 10.2991/iscde-19.2019.1 ID - Maltseva2019/12 ER -