Internet communications as a mainstream marketing activity in the digital environment
- 10.2991/iscde-19.2019.13How to use a DOI?
- internet communications, marketing communications, Internet marketing, digital environment, e-commerce, interactive marketing
The paper considers the specifics of marketing activities in the Internet space, identifies expert assessments of the development trends of digital communication tools and the main trends in communication activities for 2019-2020 and formulates promising research tasks in the field of Internet marketing.
- © 2019, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Yu.A. Maltseva AU - K.A. Danilova AU - I.V. Kotlyarevskaya PY - 2019/12 DA - 2019/12 TI - Internet communications as a mainstream marketing activity in the digital environment BT - Proceedings of the International Scientific and Practical Conference on Digital Economy (ISCDE 2019) PB - Atlantis Press SP - 731 EP - 735 SN - 2352-5428 UR - https://doi.org/10.2991/iscde-19.2019.13 DO - 10.2991/iscde-19.2019.13 ID - Maltseva2019/12 ER -