Proceedings of the International Scientific and Practical Conference on Digital Economy (ISCDE 2019)

Problems and prospects of studying video blogs as a channel for shaping public opinion of Russian young people

Authors
V.Yu. Grushevskaya
Corresponding Author
V.Yu. Grushevskaya
Available Online December 2019.
DOI
10.2991/iscde-19.2019.175How to use a DOI?
Keywords
video blog, YouTube, public opinion, Internet communication, social network, virtualization, youth audience, opinion leaders, new media, discourse, trust, conventionality
Abstract

This article addresses the question of studying the impact of video blogs on the public opinion of young people. The study of this phenomenon requires the integration of the developments in a wide range of social sciences. The article summarizes the approaches of modern social and humanitarian sciences to the study of the impact of video blogs on young people. In particular, a discussion of the problem will be found in the context of transformations of the “network society” in the context of understanding the specifics of video blog discourse and studying the reasons for their popularity, the psychological context of user experience and audience motivation, as well as the problems of correlation of the growing popularity of video blogs and the problem of trust in this form of virtual communication. The author identifies the most promising areas of research, including the study of the degree and nature of the impact of video blogs on young people, the conventionality and trust problems in the discourse of video blogs.

Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the International Scientific and Practical Conference on Digital Economy (ISCDE 2019)
Series
Advances in Economics, Business and Management Research
Publication Date
December 2019
ISBN
10.2991/iscde-19.2019.175
ISSN
2352-5428
DOI
10.2991/iscde-19.2019.175How to use a DOI?
Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - V.Yu. Grushevskaya
PY  - 2019/12
DA  - 2019/12
TI  - Problems and prospects of studying video blogs as a channel for shaping public opinion of Russian young people
BT  - Proceedings of the International Scientific and Practical Conference on Digital Economy (ISCDE 2019)
PB  - Atlantis Press
SP  - 601
EP  - 604
SN  - 2352-5428
UR  - https://doi.org/10.2991/iscde-19.2019.175
DO  - 10.2991/iscde-19.2019.175
ID  - Grushevskaya2019/12
ER  -