Kinaesthetic Sensations in the System of Cross-Touch Marketing
- https://doi.org/10.2991/aebmr.k.200312.069How to use a DOI?
In the world full of information, traditional channels of communication aimed at decision makers are becoming ineffective. Authors of this article explore forming tactile communications that involves identification of physical objects or phenomena in order to evoke directed impressions and make each of them an “anchor” for calling the required associations which moreover are supposed to be fixed in memory. The results of experimental empirical research in the field of tactile information transmission channels and its perception allowed to correlate associations formed through these channels with consumer values
- © 2020, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - L V Plyushcheva AU - V M Kiselev AU - I A Koryagina PY - 2020 DA - 2020/03/17 TI - Kinaesthetic Sensations in the System of Cross-Touch Marketing BT - Proceedings of the International Scientific Conference "Far East Con" (ISCFEC 2020) PB - Atlantis Press SP - 478 EP - 483 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.200312.069 DO - https://doi.org/10.2991/aebmr.k.200312.069 ID - Plyushcheva2020 ER -