Proceedings of the International Scientific Conference "Far East Con" (ISCFEC 2020)

Kinaesthetic Sensations in the System of Cross-Touch Marketing

Authors
L V Plyushcheva, V M Kiselev, I A Koryagina
Corresponding Author
L V Plyushcheva
Available Online 17 March 2020.
DOI
https://doi.org/10.2991/aebmr.k.200312.069How to use a DOI?
Abstract
In the world full of information, traditional channels of communication aimed at decision makers are becoming ineffective. Authors of this article explore forming tactile communications that involves identification of physical objects or phenomena in order to evoke directed impressions and make each of them an “anchor” for calling the required associations which moreover are supposed to be fixed in memory. The results of experimental empirical research in the field of tactile information transmission channels and its perception allowed to correlate associations formed through these channels with consumer values
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This is an open access article distributed under the CC BY-NC license.

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Proceedings
International Scientific Conference "Far East Con" (ISCFEC 2020)
Part of series
Advances in Economics, Business and Management Research
Publication Date
17 March 2020
ISBN
978-94-6252-929-8
ISSN
2352-5428
DOI
https://doi.org/10.2991/aebmr.k.200312.069How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - L V Plyushcheva
AU  - V M Kiselev
AU  - I A Koryagina
PY  - 2020
DA  - 2020/03/17
TI  - Kinaesthetic Sensations in the System of Cross-Touch Marketing
BT  - International Scientific Conference "Far East Con" (ISCFEC 2020)
PB  - Atlantis Press
SP  - 478
EP  - 483
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.200312.069
DO  - https://doi.org/10.2991/aebmr.k.200312.069
ID  - Plyushcheva2020
ER  -