Proceedings of the International Scientific Conference "Far East Con" (ISCFEC 2020)

The Choice of the Competitive Strategy of the Company

Authors
M S Santalova, I V Soklakova, D K Balabanova
Corresponding Author
M S Santalova
Available Online 17 March 2020.
DOI
https://doi.org/10.2991/aebmr.k.200312.176How to use a DOI?
Abstract
The article uses methods of assessing competitive advantages, identifies key success factors, and draws up a strategic map of competitors of the studied IT company in order to choose a strategy and develop measures for its subsequent implementation in an innovative environment. It is proposed to open a technology development center on the basis of the company, turning it into a cluster, which will contribute to the implementation of the company’s differentiation strategy, ensure its strategic innovative development.
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This is an open access article distributed under the CC BY-NC license.

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Proceedings
International Scientific Conference "Far East Con" (ISCFEC 2020)
Part of series
Advances in Economics, Business and Management Research
Publication Date
17 March 2020
ISBN
978-94-6252-929-8
ISSN
2352-5428
DOI
https://doi.org/10.2991/aebmr.k.200312.176How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - M S Santalova
AU  - I V Soklakova
AU  - D K Balabanova
PY  - 2020
DA  - 2020/03/17
TI  - The Choice of the Competitive Strategy of the Company
BT  - International Scientific Conference "Far East Con" (ISCFEC 2020)
PB  - Atlantis Press
SP  - 1282
EP  - 1289
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.200312.176
DO  - https://doi.org/10.2991/aebmr.k.200312.176
ID  - Santalova2020
ER  -