Proceedings of the International Scientific Conference "Far East Con" (ISCFEC 2020)

Evaluation Methods of Enterprise Competitiveness of Mobile Phone Retailers

Authors
O Zinina, O Antamoshkina, J Olentsova
Corresponding Author
O Zinina
Available Online 17 March 2020.
DOI
https://doi.org/10.2991/aebmr.k.200312.079How to use a DOI?
Abstract
Over the past few years, the mobile telecommunications market has been among the fastest growing market segments in Russia, which provides mobile phone distributors with significant opportunities for growth. Over the past five years, there has been an unprecedented growth in the user’s base and market penetration rates, and currently the growth of the Russian user’s base is provided primarily by the Russian regions. The main purpose of any enterprise in a market economy is to maintain and expand its position in the market, growth and stable profit. The main mean of achieving this is to ensure high competitiveness. Modern service enterprises are increasingly faced with increasing consumer requirements, which are the result of increased competitive, strengthening the position of competitors in this market segment, deepening the differentiation of effective demand, reducing the timing of the innovative development introduction, changes in industry boundaries and activity profiles. Competitors put forward conditions under which service enterprises should more quickly and professionally bring their activities in line with the new conditions and requirements on the basis of organizational, technological, social and managerial innovations. All this also demonstrates the need to ensure the competitiveness of service enterprises.
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Volume Title
Proceedings of the International Scientific Conference "Far East Con" (ISCFEC 2020)
Series
Advances in Economics, Business and Management Research
Publication Date
17 March 2020
ISBN
978-94-6252-929-8
ISSN
2352-5428
DOI
https://doi.org/10.2991/aebmr.k.200312.079How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - O Zinina
AU  - O Antamoshkina
AU  - J Olentsova
PY  - 2020
DA  - 2020/03/17
TI  - Evaluation Methods of Enterprise Competitiveness of Mobile Phone Retailers
BT  - Proceedings of the International Scientific Conference "Far East Con" (ISCFEC 2020)
PB  - Atlantis Press
SP  - 558
EP  - 563
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.200312.079
DO  - https://doi.org/10.2991/aebmr.k.200312.079
ID  - Zinina2020
ER  -