Proceedings of the International Scientific Conference "Far East Con" (ISCFEC 2020)

The Use of Marketing Instrumentarium to Ensure a Balanced Healthy Diet of Young Students

Authors
E A Pyanikova, A E Kovaleva, S I Galchenko
Corresponding Author
E A Pyanikova
Available Online 17 March 2020.
DOI
https://doi.org/10.2991/aebmr.k.200312.059How to use a DOI?
Abstract
For the marketing research in order to study students’ food preferences and their satisfaction with vitamins and nutrients the famous method of food choice questionnaire was used. This method let us learn the draw backs of their diet. While applying this instrumentarium a special analysis was held which helped to observe the possibilities of a marketing research for exploring students’ preferences in the balanced diet of the educational institution. The key indicators for learning the needs and providing with healthy nutrition were determined. The problem of rational students’ nutrition is up-to-date in every country because it’s an essential part of building a healthy lifestyle of students. The role of the rational nutrition is growing in the period of studying when physical and brain pressure is increasing. So that’s why, to gain energy it’s necessary to organize nutrition on the basis modern scientific concept of a balanced diet according to the main nutrients and other nutrilites and also the factors of young organisms. The selection of the respondents was held by the method of multistage sampling. The research was made by means of a questionnaire survey; analysis of the sociologic information; content-analysis of the respondents’ answers to open questions of the questionnaire. The question about the level of consumption by students certain groups of traditional products and its match with the physiological norms of consumption is still a socially important question. Students’ nutrition being a very important part of new generation of citizens’ health demands special attentions. A certain influence on some products preferences is connected with the students’ gender. Marketing instrumentarium which was used let us learn that at this moment products’ consumption for a special group of respondents does not match with the norms, especially with fruit and vegetables, but it exceeds for the consumption of sugar and pastries.
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Proceedings
International Scientific Conference "Far East Con" (ISCFEC 2020)
Part of series
Advances in Economics, Business and Management Research
Publication Date
17 March 2020
ISBN
978-94-6252-929-8
ISSN
2352-5428
DOI
https://doi.org/10.2991/aebmr.k.200312.059How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - E A Pyanikova
AU  - A E Kovaleva
AU  - S I Galchenko
PY  - 2020
DA  - 2020/03/17
TI  - The Use of Marketing Instrumentarium to Ensure a Balanced Healthy Diet of Young Students
BT  - International Scientific Conference "Far East Con" (ISCFEC 2020)
PB  - Atlantis Press
SP  - 406
EP  - 415
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.200312.059
DO  - https://doi.org/10.2991/aebmr.k.200312.059
ID  - Pyanikova2020
ER  -