Proceedings of the International Scientific Conference "Far East Con" (ISCFEC 2020)

Management of Verbal Communications as an Innovative Approach to the Formation of Image Policy of the Organization

Authors
N A Turanina, O A Kireeva, Yu N Sushkova, S N Glamazda
Corresponding Author
N A Turanina
Available Online 17 March 2020.
DOI
https://doi.org/10.2991/aebmr.k.200312.297How to use a DOI?
Abstract
The article deals with the important problem of effective management of other branding communications in the organization. An innovative approach to the construction of this process is an important component of the image policy of the organization and the highest level of its functioning. Services provided by various organizations are indicators of the level of competence, the level of verbal culture, and, accordingly, the image. Library service is an indicator of professionalism of the organization’s specialist and, of course, is a part of quality education and a guarantee of a positive image. The paper presents a program of successful solution of the problem associated with the formation of a high level of communication. The proposed approach, based on the results of the study of librariesof Chernozem, provides for the formation of the necessary communications using innovative pedagogical technologies: case study, game design, brainstorming, master classes, business games. The final results of the implementation of the proposed educational program on the example of the library showed a significant increase in the level of verbal culture, which contributes to the high image of the organization.
Open Access
This is an open access article distributed under the CC BY-NC license.

Download article (PDF)

Volume Title
Proceedings of the International Scientific Conference "Far East Con" (ISCFEC 2020)
Series
Advances in Economics, Business and Management Research
Publication Date
17 March 2020
ISBN
978-94-6252-929-8
ISSN
2352-5428
DOI
https://doi.org/10.2991/aebmr.k.200312.297How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - N A Turanina
AU  - O A Kireeva
AU  - Yu N Sushkova
AU  - S N Glamazda
PY  - 2020
DA  - 2020/03/17
TI  - Management of Verbal Communications as an Innovative Approach to the Formation of Image Policy of the Organization
BT  - Proceedings of the International Scientific Conference "Far East Con" (ISCFEC 2020)
PB  - Atlantis Press
SP  - 2141
EP  - 2151
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.200312.297
DO  - https://doi.org/10.2991/aebmr.k.200312.297
ID  - Turanina2020
ER  -