Management of Verbal Communications as an Innovative Approach to the Formation of Image Policy of the Organization
N A Turanina, O A Kireeva, Yu N Sushkova, S N Glamazda
N A Turanina
Available Online 17 March 2020.
- https://doi.org/10.2991/aebmr.k.200312.297How to use a DOI?
- The article deals with the important problem of effective management of other branding communications in the organization. An innovative approach to the construction of this process is an important component of the image policy of the organization and the highest level of its functioning. Services provided by various organizations are indicators of the level of competence, the level of verbal culture, and, accordingly, the image. Library service is an indicator of professionalism of the organization’s specialist and, of course, is a part of quality education and a guarantee of a positive image. The paper presents a program of successful solution of the problem associated with the formation of a high level of communication. The proposed approach, based on the results of the study of librariesof Chernozem, provides for the formation of the necessary communications using innovative pedagogical technologies: case study, game design, brainstorming, master classes, business games. The final results of the implementation of the proposed educational program on the example of the library showed a significant increase in the level of verbal culture, which contributes to the high image of the organization.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - N A Turanina AU - O A Kireeva AU - Yu N Sushkova AU - S N Glamazda PY - 2020 DA - 2020/03/17 TI - Management of Verbal Communications as an Innovative Approach to the Formation of Image Policy of the Organization BT - Proceedings of the International Scientific Conference "Far East Con" (ISCFEC 2020) PB - Atlantis Press SP - 2141 EP - 2151 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.200312.297 DO - https://doi.org/10.2991/aebmr.k.200312.297 ID - Turanina2020 ER -