Proceedings of the International Scientific Conference "Far East Con" (ISCFEC 2020)

Cost Estimation Methods of the Company Brand

Authors
O V Astafeva, E V Astafyev, V V Biryukova
Corresponding Author
O V Astafeva
Available Online 17 March 2020.
DOI
https://doi.org/10.2991/aebmr.k.200312.446How to use a DOI?
Abstract
Brand value is necessary for management of any company as it allows to distribute the resources of an enterprise effectively. Relationships at the level of brands help market players to save time for establishing direct partnership, formation of the developed communications network contributing to “transparent” business relations and it will allow to see a clear picture of the market. The article highlights the factors that affect the cost of the brand and compares modern models of brand valuation. It is shown that against the background of the growth of the brand value of foreign oil companies there is a steady decline in the brand value of domestic oil and gas companies over the past few years. In this connection, the authors identified the drivers of growth of the brand value of the oil company.
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Proceedings
International Scientific Conference "Far East Con" (ISCFEC 2020)
Part of series
Advances in Economics, Business and Management Research
Publication Date
17 March 2020
ISBN
978-94-6252-929-8
ISSN
2352-5428
DOI
https://doi.org/10.2991/aebmr.k.200312.446How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - O V Astafeva
AU  - E V Astafyev
AU  - V V Biryukova
PY  - 2020
DA  - 2020/03/17
TI  - Cost Estimation Methods of the Company Brand
BT  - International Scientific Conference "Far East Con" (ISCFEC 2020)
PB  - Atlantis Press
SP  - 3112
EP  - 3116
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.200312.446
DO  - https://doi.org/10.2991/aebmr.k.200312.446
ID  - Astafeva2020
ER  -