Logistics Transfer to Marketing Activity Outsourcing: Setting Project Objectives Through Key Performance Indicators
- 10.2991/aebmr.k.200312.350How to use a DOI?
The article presents project task of outsourcing merchandising as a marketing activity of a customer enterprise within the framework of a logistics system. Based on the analysis of working scenarios and comparison of existing schemes for services provision by full-time employees under conditions of staff and final service outsourcing, the project objectives are formulated through employees’ key performance indicators and the ways to provide services are determined. Project risks are specified as a measure to prevent / reduce negative consequences of risks and unification of merchandising is considered. The author suggested that when implementing the project within the framework of the submitted technical specifications and taking into account justification of management decision on the choice of supplier-outsourcer in the subsequent outsourcer, taking on the contract full responsibility for the state of external trading network of the customer company in the fixed territory, it will actually proceed to work evaluation through the presented key performance indicators, in particular, on the example of a point of sale team performance. A clear formulation of key performance indicators for outsourcing company will create a “transparent” control system for each component of a comprehensive merchandising service and thereby ensure process efficiency aimed at optimizing customer logistics flows.
- © 2020, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - O S Kraynova PY - 2020 DA - 2020/03/17 TI - Logistics Transfer to Marketing Activity Outsourcing: Setting Project Objectives Through Key Performance Indicators BT - Proceedings of the International Scientific Conference "Far East Con" (ISCFEC 2020) PB - Atlantis Press SP - 2507 EP - 2515 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.200312.350 DO - 10.2991/aebmr.k.200312.350 ID - Kraynova2020 ER -