Marketing Analysis of Additional Services Provided by Pharmacies

DOI

10.2991/isils-19.2019.75How to use a DOI?

Keywords

marketing analysis, pharmacy, additional services, IT-technologies

Abstract

The article presents the concept of marketing analysis of the additional services provided in pharmacies in the city of Belgorod. The authors carried out the assessment of customers' satisfaction with the quality of the additional services provided in the pharmacies in the city of Belgorod. Also the authors analyzed consumers’ preferences to form the list of services that can increase a pharmacy's customer loyalty and its competitiveness in the pharmaceutical market.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Irina Spichak
AU  - Natalia Grigorenko
AU  - Ekaterina Boyko
AU  - Alina Ivashchenkova
PY  - 2019/11
DA  - 2019/11
TI  - Marketing Analysis of Additional Services Provided by Pharmacies
BT  - Proceedings of the 1st International Symposium Innovations in Life Sciences (ISILS 2019)
PB  - Atlantis Press
SP  - 33
EP  - 36
SN  - 2468-5747
UR  - https://doi.org/10.2991/isils-19.2019.75
DO  - 10.2991/isils-19.2019.75
ID  - Spichak2019/11
ER  -