The High Benefits Internet Marketing Framework through Customer Experience
Kuo Nai-Wen1, Liu An-Yi
1Department of Information Management
Available Online October 2006.
- 10.2991/jcis.2006.16How to use a DOI?
- Internet Marketing,Customer Experience, E-brand
This paper is intended to integrate Internet Marketing, Customer Experience, E-brand and Integrated Marketing Communications to develop a high benefits Internet Marketing Framework. This framework not only can combine marketing resources effectively, let enterprises obtain the greatest benefits; it also provides total consumer experience and increase customer satisfaction.
- © 2006, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Kuo Nai-Wen AU - Liu An-Yi PY - 2006/10 DA - 2006/10 TI - The High Benefits Internet Marketing Framework through Customer Experience BT - Proceedings of the 9th Joint International Conference on Information Sciences (JCIS-06) PB - Atlantis Press SP - 65 EP - 68 SN - 1951-6851 UR - https://doi.org/10.2991/jcis.2006.16 DO - 10.2991/jcis.2006.16 ID - Nai-Wen2006/10 ER -