11th Joint International Conference on Information Sciences

Personalized Advertisement System Based On Computational Intelligence

Authors
Kemal Kilic 0
Corresponding Author
Kemal Kilic
0Asst. Prof. Sabanci University
Available Online December 2008.
DOI
https://doi.org/10.2991/jcis.2008.5How to use a DOI?
Keywords
Personalized Advertisement, Computational Intelligence, Recommendation system
Abstract
A software company develops an online socialization platform where users inter-act with others at virtual environments. The company’s income is from the adver-tisements displayed at these virtual envi-ronments. They are willing to develop a personalized advertisement system in or-der to increase their revenues. In this pa-per, a two phased methodology frame-work is presented. The first phase is based on computational intelligence and matches the viewers’ profiles to the re-quirements specified by the advertisers. The second phase identifies the appropri-ate advertisement that will be displayed to the user when in the range of an adver-tisement location based on an index.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Proceedings
11th Joint International Conference on Information Sciences
Part of series
Advances in Intelligent Systems Research
Publication Date
December 2008
ISBN
978-90-78677-18-5
ISSN
1951-6851
DOI
https://doi.org/10.2991/jcis.2008.5How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Kemal Kilic
PY  - 2008/12
DA  - 2008/12
TI  - Personalized Advertisement System Based On Computational Intelligence
BT  - 11th Joint International Conference on Information Sciences
PB  - Atlantis Press
SN  - 1951-6851
UR  - https://doi.org/10.2991/jcis.2008.5
DO  - https://doi.org/10.2991/jcis.2008.5
ID  - Kilic2008/12
ER  -