Proceedings of the 2015 Joint International Mechanical, Electronic and Information Technology Conference

Sentence length, sentence fragment and images affecting presentation of search result pages

Authors
Hong Xu, Ye Jiang, Yi-min Wang, Ye-wei Sun, Xue-qing Li
Corresponding Author
Hong Xu
Available Online December 2015.
DOI
https://doi.org/10.2991/jimet-15.2015.12How to use a DOI?
Keywords
search result; presentation style; presentation feature; click-through behaviors.
Abstract
Presentation styles of search results have been constantly changing in these years, which affect users’ click-through behaviors. In order to discover what the efficient presentation styles are, in this study, we investigate three features of search results: sentence length, full sentence/ sentence fragment and with/without image. These three features were compounded into twelve combinations and tested by 41 participants in our study. It is found that the most efficient search result presentation style should be formed by long sentence length, full sentence and with image, followed by short sentence length, full sentence, with image. The badly designed presentation style is without image, full sentence for all kinds of sentence lengths. The longer the sentence length, the better the result. When without image, sentence fragment has better performance than full sentence. Full sentence is more efficient than sentence fragment with image for short and long sentence lengths, but not for medium one.
Open Access
This is an open access article distributed under the CC BY-NC license.

Download article (PDF)

Proceedings
2015 Joint International Mechanical, Electronic and Information Technology Conference (JIMET-15)
Part of series
Advances in Computer Science Research
Publication Date
December 2015
ISBN
978-94-6252-129-2
ISSN
2352-538X
DOI
https://doi.org/10.2991/jimet-15.2015.12How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Hong Xu
AU  - Ye Jiang
AU  - Yi-min Wang
AU  - Ye-wei Sun
AU  - Xue-qing Li
PY  - 2015/12
DA  - 2015/12
TI  - Sentence length, sentence fragment and images affecting presentation of search result pages
BT  - 2015 Joint International Mechanical, Electronic and Information Technology Conference (JIMET-15)
PB  - Atlantis Press
SP  - 56
EP  - 64
SN  - 2352-538X
UR  - https://doi.org/10.2991/jimet-15.2015.12
DO  - https://doi.org/10.2991/jimet-15.2015.12
ID  - Xu2015/12
ER  -