Returns Reverse Logistics Management Strategy in E-commerce B2C Market

DOI

10.2991/mce-14.2014.165How to use a DOI?

Keywords

Returning management E-commerce Reverse logistics Strategy

Abstract

E-commerce or nothing in 21st century. Nowadays, E-commerce has penetrated into every managerial field. Yet the reverse logistics has already been a great barrier for the further development of E-commerce .However, opportunities abound in the Reverse logistics market as well.To beginning with, this paper introduced the features of reverse logistics in the E-commerce, discussed the significance that enterprises implement returning reverse logistics, then the three modes of reverse logistics. Next, the management strategy of the process in returning reverse logistics under B2C market were brought out. Further more, the barriers in the implement process were analyzed and some means were provided as well. Finally, at the end of this paper, shows up an example of returning reverse logistics. We can understand the theory better, with the help of the example. Establish an effective system of reverse logistic used for returning management will be the trend, in the 21st century. The capability of the logistics system will drive the enterprises to grow stronger.

Copyright

© 2014, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Qingjun Wang
AU  - Yaofei Li
PY  - 2014/03
DA  - 2014/03
TI  - Returns Reverse Logistics Management Strategy in E-commerce B2C Market
BT  - Proceedings of the 2014 International Conference on Mechatronics, Control and Electronic Engineering
PB  - Atlantis Press
SP  - 734
EP  - 738
SN  - 1951-6851
UR  - https://doi.org/10.2991/mce-14.2014.165
DO  - 10.2991/mce-14.2014.165
ID  - Wang2014/03
ER  -