First-mover: Are Technologically New Products a Competitive Advantage

DOI

10.2991/meici-15.2015.18How to use a DOI?

Keywords

Technological Innovation; New Product Development; Event Study

Abstract

Do innovative products incorporated advanced technologies help firms improve operating performance In this study researchers traced the operating performance of 168 publicly traded manufacturing firms that announced technologically innovative products in two major industries from the health care domain, namely pharmaceuticals and medical instruments. Researchers employed the event-study methodology and collected objective financial data from COMPUSTAT (Global). Researchers found that technologically innovative products had a statistically significant positive effect on operating performance. The median abnormal increase in return-on-assets ranged from 2.20% to 7.07% over a four-year period.

Copyright

© 2015, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Ying Xin
PY  - 2015/06
DA  - 2015/06
TI  - First-mover: Are Technologically New Products a Competitive Advantage
BT  - Proceedings of the 2015 International Conference on Management, Education, Information and Control
PB  - Atlantis Press
SP  - 87
EP  - 91
SN  - 1951-6851
UR  - https://doi.org/10.2991/meici-15.2015.18
DO  - 10.2991/meici-15.2015.18
ID  - Xin2015/06
ER  -