Evaluation of Chinese Online Tourism and Travel Service Providers from the Users' Perspective

DOI

10.2991/meici-15.2015.24How to use a DOI?

Keywords

Online Tourism Service; Online Travel Service; Service Evaluation; Cyber Tourism.

Abstract

As the Internet develops faster, it has also become more useful. Many Chinese Internet users utilize online tourism and travel services for vacation and travel. To evaluate the prevalent online tourism and travel service providers, this paper selects five of the most popular providers in China, including Ctrip, Qunar, Kuxun, Taobao Travel and eLong. Five-star rating approach is adopted in the evaluation process. Some purchasing experience criteria of are summarized from the users’ perspective, such as product variety, price comparison, customer reviews, customer service and mobile APP. Based on the total ratings, statistical analysis is used to explain the final results.

Copyright

© 2015, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Zhiyang Jia
AU  - Ding Li
AU  - Wei Gao
PY  - 2015/06
DA  - 2015/06
TI  - Evaluation of Chinese Online Tourism and Travel Service Providers from the Users' Perspective
BT  - Proceedings of the 2015 International Conference on Management, Education, Information and Control
PB  - Atlantis Press
SP  - 119
EP  - 124
SN  - 1951-6851
UR  - https://doi.org/10.2991/meici-15.2015.24
DO  - 10.2991/meici-15.2015.24
ID  - Jia2015/06
ER  -