Proceedings of the 2016 3rd International Conference on Management, Education Technology and Sports Science (METSS 2016)

Innovation business model of Big Data------ Taking Coca-Cola as an example

Authors
Jieren Liu, Xiaolin Li
Corresponding Author
Jieren Liu
Available Online November 2016.
DOI
https://doi.org/10.2991/metss-16.2016.24How to use a DOI?
Keywords
large data, business model innovation, Coca-Cola
Abstract
In the current era of big data, the general value chain of traditional supply-oriented business models are gradually dying out, the use of big data to establish or improve demand-driven business models are maturing. In this paper, Coca-Cola, for example, analysis of business model innovation method of big data era. By analyzing the value of Coca-Cola in the acquisition, and other aspects of innovation and value creation for Coca-Cola in the "big data" Time to explore innovative business model provides the entry point for a systematic analytical framework. On this basis, the Coca-Cola business innovation to adapt to the trend of development put forward some suggestions.
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Proceedings
2016 3rd International Conference on Management, Education Technology and Sports Science (METSS 2016)
Part of series
Advances in Economics, Business and Management Research
Publication Date
November 2016
ISBN
978-94-6252-248-0
ISSN
2352-5428
DOI
https://doi.org/10.2991/metss-16.2016.24How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Jieren Liu
AU  - Xiaolin Li
PY  - 2016/11
DA  - 2016/11
TI  - Innovation business model of Big Data------ Taking Coca-Cola as an example
BT  - 2016 3rd International Conference on Management, Education Technology and Sports Science (METSS 2016)
PB  - Atlantis Press
SN  - 2352-5428
UR  - https://doi.org/10.2991/metss-16.2016.24
DO  - https://doi.org/10.2991/metss-16.2016.24
ID  - Liu2016/11
ER  -