Innovation business model of Big Data------ Taking Coca-Cola as an example
Jieren Liu, Xiaolin Li
Available Online November 2016.
- 10.2991/metss-16.2016.24How to use a DOI?
- large data, business model innovation, Coca-Cola
In the current era of big data, the general value chain of traditional supply-oriented business models are gradually dying out, the use of big data to establish or improve demand-driven business models are maturing. In this paper, Coca-Cola, for example, analysis of business model innovation method of big data era. By analyzing the value of Coca-Cola in the acquisition, and other aspects of innovation and value creation for Coca-Cola in the "big data" Time to explore innovative business model provides the entry point for a systematic analytical framework. On this basis, the Coca-Cola business innovation to adapt to the trend of development put forward some suggestions.
- © 2016, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Jieren Liu AU - Xiaolin Li PY - 2016/11 DA - 2016/11 TI - Innovation business model of Big Data------ Taking Coca-Cola as an example BT - Proceedings of the 2016 3rd International Conference on Management, Education Technology and Sports Science (METSS 2016) PB - Atlantis Press SP - 102 EP - 110 SN - 2352-5428 UR - https://doi.org/10.2991/metss-16.2016.24 DO - 10.2991/metss-16.2016.24 ID - Liu2016/11 ER -