Innovation business model of Big Data------ Taking Coca-Cola as an example

DOI

10.2991/metss-16.2016.24How to use a DOI?

Keywords

large data, business model innovation, Coca-Cola

Abstract

In the current era of big data, the general value chain of traditional supply-oriented business models are gradually dying out, the use of big data to establish or improve demand-driven business models are maturing. In this paper, Coca-Cola, for example, analysis of business model innovation method of big data era. By analyzing the value of Coca-Cola in the acquisition, and other aspects of innovation and value creation for Coca-Cola in the "big data" Time to explore innovative business model provides the entry point for a systematic analytical framework. On this basis, the Coca-Cola business innovation to adapt to the trend of development put forward some suggestions.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Jieren Liu
AU  - Xiaolin Li
PY  - 2016/11
DA  - 2016/11
TI  - Innovation business model of Big Data------ Taking Coca-Cola as an example
BT  - Proceedings of the 2016 3rd International Conference on Management, Education Technology and Sports Science (METSS 2016)
PB  - Atlantis Press
SP  - 102
EP  - 110
SN  - 2352-5428
UR  - https://doi.org/10.2991/metss-16.2016.24
DO  - 10.2991/metss-16.2016.24
ID  - Liu2016/11
ER  -