Analyzing the marketing strategies of dietary supplements for seniors

DOI

10.2991/metss-16.2016.98How to use a DOI?

Keywords

Dietary Supplements, Seniors, Marketing Strategy, InLinPreRa.

Abstract

In recent years, people pay more and more attention on health concepts. Also, with the changes of our diet and living habits, the rising awareness of Alternative Medicine, and the development of life science research become more active, people not only want to enjoy good taste when they eat but also ask for absorbing healthier foods. This trade makes the dietary supplements industry flourishes. With the continuously rising elderly population, the government starts to value the seniors' health welfare an important issue. What's more, elderly would become the max customer group of the market of heath care food. Pharmaceutical factories vigorously launch various kinds and effect medicine for different patient and requesters. Besides, governments are reinforcing banning the merchandise of fake drugs. That's why, it is worth to research the condition that how elderly consume dietary supplements and products. However, with the trade of global village, the competition is fiercer. The phenomenon shows that our domestic factories must join the international market. Thus, how to integrate our domestic research and development capability and find out Taiwan's own advantages for technology and the method to face and resolve the out-coming challenges, is really an important for the dietary supplements products industry. This research investigated the marketing strategies for dietary supplements products, such as adjusting marketing access, which could help the company to correspond to the future changing climate. The purpose of this research is to evaluate the marketing strategies of dietary supplements for seniors with InLinPreRa.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Donghong Ding
AU  - Shih-Hsien Tai
AU  - Tien-Chin Wang
PY  - 2016/11
DA  - 2016/11
TI  - Analyzing the marketing strategies of dietary supplements for seniors
BT  - Proceedings of the 2016 3rd International Conference on Management, Education Technology and Sports Science (METSS 2016)
PB  - Atlantis Press
SP  - 478
EP  - 483
SN  - 2352-5428
UR  - https://doi.org/10.2991/metss-16.2016.98
DO  - 10.2991/metss-16.2016.98
ID  - Ding2016/11
ER  -