Impact of Push Notification Information Framework and Product Type on Purchase Intention-Based on Privacy Concern Perspective

DOI

10.2991/978-94-6463-835-6_69How to use a DOI?

Keywords

personalized recommendation; privacy concern; information framework; perceived value; product type

Abstract

Based on the perspective of consumer privacy attention, this paper verifies the influence of the interaction of push notification information framework and product type on consumers’ purchase intention through three experiments, and analyzes the intermediary effect of product perceived value in it and the regulating role of privacy attention. Research shows that for functional products, the push notification benefit framework can improve consumers’ purchase intention more than the loss framework. However, this interaction will be regulated by consumers ‘privacy attention: the common influence of push notification information framework and product type on purchase intention only exists in the context of low consumer privacy attention.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Qi Hu
PY  - 2025
DA  - 2025/09/17
TI  - Impact of Push Notification Information Framework and Product Type on Purchase Intention-Based on Privacy Concern Perspective
BT  - Proceedings of the 2025 3rd International Academic Conference on Management Innovation and Economic Development (MIED 2025)
PB  - Atlantis Press
SP  - 652
EP  - 657
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-835-6_69
DO  - 10.2991/978-94-6463-835-6_69
ID  - Hu2025
ER  -