Proceedings of the 2025 3rd International Academic Conference on Management Innovation and Economic Development (MIED 2025)

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AI-Driven Personalized Marketing: A Study on the Balance Between Consumer Trust Building and Privacy Protection

Authors
Jingya Yu1, *
1Beijing Normal-Hong Kong Baptist University, Jintong Road 2000, Zhuhai, Guangdong, China
*Corresponding author. Email: yujingya611@outlook.com
Corresponding Author
Jingya Yu
Available Online 17 September 2025.
DOI
10.2991/978-94-6463-835-6_92How to use a DOI?
Keywords
artificial intelligence; personalized marketing; consumer trust; privacy computing; algorithm transparency
Abstract

With the widespread application of generative artificial intelligence in the marketing field, personalized marketing has become the core strategy of enterprise digital transformation. However, the tension between personalized services and privacy protection constitutes the “personalization-privacy paradox”, which seriously affects consumer acceptance. Based on the privacy computing theory and technology acceptance model, this study systematically combed 522 relevant literature and constructed a multi-level theoretical model of consumer trust formation in the context of artificial intelligence marketing. The study found that the impact of algorithm transparency on trust is an inverted U-shaped relationship, the personalization-privacy paradox contains dual sub-mechanisms, and cultural factors significantly regulate the trust formation process.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2025 3rd International Academic Conference on Management Innovation and Economic Development (MIED 2025)
Series
Advances in Economics, Business and Management Research
Publication Date
17 September 2025
ISBN
978-94-6463-835-6
ISSN
2352-5428
DOI
10.2991/978-94-6463-835-6_92How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Jingya Yu
PY  - 2025
DA  - 2025/09/17
TI  - AI-Driven Personalized Marketing: A Study on the Balance Between Consumer Trust Building and Privacy Protection
BT  - Proceedings of the 2025 3rd International Academic Conference on Management Innovation and Economic Development (MIED 2025)
PB  - Atlantis Press
SP  - 871
EP  - 876
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-835-6_92
DO  - 10.2991/978-94-6463-835-6_92
ID  - Yu2025
ER  -