Proceedings of the 2025 3rd International Academic Conference on Management Innovation and Economic Development (MIED 2025)

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The Impact of Artificial Intelligence on Ecommerce Consumer Behavior: A Comparative Analysis

Authors
Yufei Li1, *, Ruifeng Zheng2, Yanzhen Hao1, Jiawei He2, Xuyang Zhang2
1School of Accounting, Harbin University of Commerce, Harbin, 150028, China
2Finance School, Harbin University of Commerce, Harbin, 150028, China
*Corresponding author. Email: 174599999@qq.com
Corresponding Author
Yufei Li
Available Online 17 September 2025.
DOI
10.2991/978-94-6463-835-6_8How to use a DOI?
Keywords
Artificial Intelligence; Ecommerce; Consumer Behavior; Personalization; Recommendation Systems; Chat-bots; Comparative Analysis
Abstract

The rapid integration of Artificial Intelligence (AI) into ecommerce has significantly transformed consumer behavior, reshaping how consumers discover, evaluate, and purchase products. This study conducts a comparative analysis to explore the impact of AI-driven technologies, such as personalization, recommendation systems, and chat-bots, on consumer decision making processes. By combining theoretical modeling, empirical data, and visual analytics, the research highlights the correlation between AI adoption and key consumer behavior metrics. The findings reveal that challenges such as algorithmic bias and data quality persist. This paper contributes to the growing body of knowledge on AI in ecommerce.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2025 3rd International Academic Conference on Management Innovation and Economic Development (MIED 2025)
Series
Advances in Economics, Business and Management Research
Publication Date
17 September 2025
ISBN
978-94-6463-835-6
ISSN
2352-5428
DOI
10.2991/978-94-6463-835-6_8How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Yufei Li
AU  - Ruifeng Zheng
AU  - Yanzhen Hao
AU  - Jiawei He
AU  - Xuyang Zhang
PY  - 2025
DA  - 2025/09/17
TI  - The Impact of Artificial Intelligence on Ecommerce Consumer Behavior: A Comparative Analysis
BT  - Proceedings of the 2025 3rd International Academic Conference on Management Innovation and Economic Development (MIED 2025)
PB  - Atlantis Press
SP  - 60
EP  - 71
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-835-6_8
DO  - 10.2991/978-94-6463-835-6_8
ID  - Li2025
ER  -