The Cost-Effectiveness Revolution and Emotional Value Economy Brought by E-Commerce Economy

DOI

10.2991/978-94-6463-835-6_45How to use a DOI?

Keywords

Rational consumption; Emotional value economy; Cost-effectiveness; Affordable alternative; E-commerce economy

Abstract

With the development of society and the development of the e-commerce economy, more and more brands and e-commerce have emerged, and a product is no longer just a few brands, but has produced a lot of affordable alternatives. Rational consumption has become a new development trend. At the same time, a new emotional value economy has also been created. Previous studies have usually looked at people’s choice of price. This paper not only considers people’s sensitivity to price but also explores the rational consumption and emotional value economy generated by people’s consumption patterns in combination with the e-commerce economy. In this paper, a database was used for data collection The company’s published annual financial report data is also used. The data were analyzed and summarized in combination with the research of previous scholars. It is concluded that there is a trend of rational consumption and reverse consumption in consumption. At the same time, society presents the pursuit of emotional value consumption, and the attitude of consumption has changed from the previous price of higher quality, the better, and the pursuit of brand, to the pursuit of cost-effective affordable alternatives. It is no longer about satisfying emotional value through high consumption, but about being spiritually satisfied.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Yijia Du
PY  - 2025
DA  - 2025/09/17
TI  - The Cost-Effectiveness Revolution and Emotional Value Economy Brought by E-Commerce Economy
BT  - Proceedings of the 2025 3rd International Academic Conference on Management Innovation and Economic Development (MIED 2025)
PB  - Atlantis Press
SP  - 428
EP  - 434
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-835-6_45
DO  - 10.2991/978-94-6463-835-6_45
ID  - Du2025
ER  -