Research on the Path and Strategy of Cross-Border E-commerce Empowering the Transformation and Upgrading of Traditional Foreign Trade

DOI

10.2991/978-94-6463-835-6_125How to use a DOI?

Keywords

Cross-border e-commerce; Traditional foreign trade; Transformation and upgrading; Path and strategy

Abstract

This study focuses on the theoretical and practical issues of cross-border e-commerce, empowering the transformation and upgrading of traditional foreign trade. Against the backdrop of deep integration between digital technology and globalization, cross-border e-commerce (CBEC) reconstructs the trade value chain through digital advantages, while traditional foreign trade faces structural challenges such as multi-tiered agency, fragmented orders, and lagging market response. Based on interdisciplinary analytical frameworks including transaction cost theory and market segmentation theory, the research systematically explores the four empowerment mechanisms of CBEC: cost structure optimization, market boundary expansion, data-driven innovation, and process digital transformation. It proposes a four-dimensional transformation path of digital marketing channels, flexible supply chains, agile organizational structures, and intelligent customer service, and constructs safeguard strategies from both enterprise-level technology investment & brand building and government-level infrastructure & policy support. Through case studies of SHEIN, Anker Innovations, etc., the practical effectiveness of CBEC in traditional foreign trade transformation is verified. The study points out that future research should deepen the dynamic exploration of differentiated transformation paths for small and medium-sized enterprises (SMEs) and new technology applications, providing theoretical reference and practical support for traditional foreign trade upgrading in the era of digital trade.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Xingkuan Li
PY  - 2025
DA  - 2025/09/17
TI  - Research on the Path and Strategy of Cross-Border E-commerce Empowering the Transformation and Upgrading of Traditional Foreign Trade
BT  - Proceedings of the 2025 3rd International Academic Conference on Management Innovation and Economic Development (MIED 2025)
PB  - Atlantis Press
SP  - 1169
EP  - 1179
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-835-6_125
DO  - 10.2991/978-94-6463-835-6_125
ID  - Li2025
ER  -