Learning from Failure: How to Succeed in the Chinese Retailing Market

DOI

10.2991/msmi-16.2016.30How to use a DOI?

Keywords

Drives for Divestment; Multinational Retailing Companies; China; Recommendations

Abstract

This essay aims to analyze drivers for divestment for multinational retailing companies in China: Best Buy and Home Depot and advise the American retailer, Lowe's, on how to enter the Chinese market. On the whole, Best Buy and Home Depot failed in China market mainly because of their inappropriate and unadjusted strategies. Moreover, they were unsuccessful owing to strong local and international competitors. Besides, they exited from Chinese market due to misunderstanding institutions such as weak legal regulations, business environment, and customers' need. Therefore, the recommendations are as follow. Firstly, it is wise for Lowe's to set adjustable and appropriate strategies to China. In addition, it is essential to understand Chinese business environment and customers.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - You-ai Xie
AU  - Zhen Chen
AU  - Xue-Bin Huang
AU  - Shu-Ying Qiao
PY  - 2016/08
DA  - 2016/08
TI  - Learning from Failure: How to Succeed in the Chinese Retailing Market
BT  - Proceedings of the 2016 International Conference on Management Science and Management Innovation
PB  - Atlantis Press
SP  - 131
EP  - 134
SN  - 2352-5428
UR  - https://doi.org/10.2991/msmi-16.2016.30
DO  - 10.2991/msmi-16.2016.30
ID  - Xie2016/08
ER  -