Study on Building E-Commerce Brand of Agricultural Produce

DOI

10.2991/msmi-16.2016.58How to use a DOI?

Keywords

agricultural produce, e-Business, brand building

Abstract

This Paper, specific to the current plight that many e-Businesses of agricultural produce is short of profitability and difficult to survive, has proposed countermeasures of establishing brand awareness, designing brand image, focusing on user's emotional experience, incorporating new business model and so on to boost the building of e-Business brand of agricultural produce, and thereby to improve the competitiveness of e-Business brand of agricultural produce and help more new farmers succeed in business expansion.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yun-Duan Chen
PY  - 2016/08
DA  - 2016/08
TI  - Study on Building E-Commerce Brand of Agricultural Produce
BT  - Proceedings of the 2016 International Conference on Management Science and Management Innovation
PB  - Atlantis Press
SP  - 247
EP  - 249
SN  - 2352-5428
UR  - https://doi.org/10.2991/msmi-16.2016.58
DO  - 10.2991/msmi-16.2016.58
ID  - Chen2016/08
ER  -