Proceedings of the 6th International Conference on Management Science and Management Innovation (MSMI 2019)

Favor Consumption: An Empirical Study on Chinese Villagers

Authors
Li You
Corresponding Author
Li You
Available Online June 2019.
DOI
https://doi.org/10.2991/msmi-19.2019.3How to use a DOI?
Keywords
Favor, Face, Guanxi, Consumption behavior.
Abstract
The Chinese villagers lay great emphasis on face earned from exceeding consumption on renqing, with the expectation of receiving respects and fames. This study empirically tests the relationship between face and consumptions of renqing and reveals various effects. This study makes up the research gap in the consumption behavior in Chinese rural society.
Open Access
This is an open access article distributed under the CC BY-NC license.

Download article (PDF)

Proceedings
6th International Conference on Management Science and Management Innovation (MSMI 2019)
Part of series
Advances in Economics, Business and Management Research
Publication Date
June 2019
ISBN
978-94-6252-741-6
ISSN
2352-5428
DOI
https://doi.org/10.2991/msmi-19.2019.3How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Li You
PY  - 2019/06
DA  - 2019/06
TI  - Favor Consumption: An Empirical Study on Chinese Villagers
BT  - 6th International Conference on Management Science and Management Innovation (MSMI 2019)
PB  - Atlantis Press
SP  - 15
EP  - 19
SN  - 2352-5428
UR  - https://doi.org/10.2991/msmi-19.2019.3
DO  - https://doi.org/10.2991/msmi-19.2019.3
ID  - You2019/06
ER  -