Proceedings of the 6th International Conference on Management Science and Management Innovation (MSMI 2019)

Exploration and Analysis on the Realization Path of Ideological Discourse Power in Colleges in the New Period

Authors
Yan Ren, Ou-Yang Xia
Corresponding Author
Ou-Yang Xia
Available Online June 2019.
DOI
https://doi.org/10.2991/msmi-19.2019.43How to use a DOI?
Keywords
Universities, Ideology, Discourse power, Realization path.
Abstract
As an important position to publicize mainstream ideology, colleges undertake the important responsibility of publicizing marxist positions, viewpoints and methods and the important mission of cultivating excellent talents. At present, colleges mainly grasp the power of ideological discourse by offering ideological and political theory courses, carrying out activities of Youth League organization, association activities, themed activities, and campus official media, etc. However, these paths are also facing some difficulties at present. The main reasons are that the infiltration of international and domestic culture brings challenges to the ideological discourse power of colleges, the teaching methods of ideological and political theory courses and the construction of college students’ campus activities are inadequate, and the spread of non-mainstream ideology under the network environment has caused an impact on the ideological discourse power of colleges. Therefore, colleges should innovate the teaching methods of ideological and political theory courses, integrate marxist ideological education into campus activities, strengthen the development and construction of official media in colleges, actively create a good campus public opinion environment, and strive to improve the ideological discourse power of colleges.
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Proceedings
6th International Conference on Management Science and Management Innovation (MSMI 2019)
Part of series
Advances in Economics, Business and Management Research
Publication Date
June 2019
ISBN
978-94-6252-741-6
ISSN
2352-5428
DOI
https://doi.org/10.2991/msmi-19.2019.43How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Yan Ren
AU  - Ou-Yang Xia
PY  - 2019/06
DA  - 2019/06
TI  - Exploration and Analysis on the Realization Path of Ideological Discourse Power in Colleges in the New Period
BT  - 6th International Conference on Management Science and Management Innovation (MSMI 2019)
PB  - Atlantis Press
SP  - 230
EP  - 234
SN  - 2352-5428
UR  - https://doi.org/10.2991/msmi-19.2019.43
DO  - https://doi.org/10.2991/msmi-19.2019.43
ID  - Ren2019/06
ER  -