Determination of Prices for Services in Online Marketing in Vkontakte Social Network

DOI

10.2991/aebmr.k.200502.065How to use a DOI?

Keywords

social network, digital economy, two-side market, information technologies

Abstract

The paper reveals the issues of the Internet presence of companies in the market as an inevitable part of marketing communication at the present stage of economic and technological development. We consider e-commerce, its features and prospects in social networks. The practical part of the work determines prices for services in the field of contextual advertising and social network marketing. The selection of services displayed on the ‘VK Products’ data mart is N = 19765. Products were collected from 3127 communities; the topics of the communities correspond to social media marketing and contextual advertising. Prediction of “incorrect” price values of ‘goods’ is determined using linear regression, Random forest and k-neighbors method.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - A.V. Plotnikov
PY  - 2020
DA  - 2020/05/05
TI  - Determination of Prices for Services in Online Marketing in Vkontakte Social Network
BT  - Proceedings of the 2nd International Scientific and Practical Conference “Modern Management Trends and the Digital Economy: from Regional Development to Global Economic Growth” (MTDE 2020)
PB  - Atlantis Press
SP  - 396
EP  - 400
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.200502.065
DO  - 10.2991/aebmr.k.200502.065
ID  - Plotnikov2020
ER  -