Digital Tools in the System of Communication with the Client in the Market of Educational Services

DOI

10.2991/aebmr.k.200502.014How to use a DOI?

Keywords

marketing communications, language schools, online education market, high-tech tools, high-hume tools

Abstract

Special attention to building a system of marketing communications in the online environment is determined by the rapid development and growth of markets, as well as the variability of consumer preferences and the need to constantly maintain the process of interaction with customers. There are many modern marketing communication tools which, depending on the intensity and quality of use, can form an effective communication system. The article presents the results of the study summarizing the existing experience of using online and offline tools, on the basis of which the company can choose the tools that will form an effective communication system for interacting with consumers.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - M.V. Orlova
AU  - S.A. Silina
AU  - I.Yu. Aleksandrova
PY  - 2020
DA  - 2020/05/05
TI  - Digital Tools in the System of Communication with the Client in the Market of Educational Services
BT  - Proceedings of the 2nd International Scientific and Practical Conference “Modern Management Trends and the Digital Economy: from Regional Development to Global Economic Growth” (MTDE 2020)
PB  - Atlantis Press
SP  - 91
EP  - 96
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.200502.014
DO  - 10.2991/aebmr.k.200502.014
ID  - Orlova2020
ER  -