Actual Aspects of Ensuring Strategic Competitiveness in Commerce
- 10.2991/aebmr.k.200324.067How to use a DOI?
- enterprise competitiveness, retail, services, strategy, organizational and economic mechanism, competitiveness model
the article summarizes strategic directions of activity to ensure competitiveness of trading enterprises. A distinctive characteristic of presented generalized model is detailing the process of analyzing prerequisites and the process of unifying competitive advantages of retail enterprises, starting with the classification and diagnosis of a company and ending with the development of an organizational and economic mechanism to ensure competitiveness and parametric characteristics of the final control. The effectiveness of introduction of a generalized model is substantiated. The model improves competitiveness of an enterprise and forms competitive advantages in organizational aspects, taking into account the specifics of commercial sector activities.
- © 2020, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Larisa Nyurenberger AU - Ivan Sewruikov AU - Olesya Sevostyanova AU - Natalia Shchetinina AU - Olga Leushina AU - Tatyana Varyuha PY - 2020 DA - 2020/03/30 TI - Actual Aspects of Ensuring Strategic Competitiveness in Commerce BT - Proceedings of the “New Silk Road: Business Cooperation and Prospective of Economic Development” (NSRBCPED 2019) PB - Atlantis Press SP - 356 EP - 360 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.200324.067 DO - 10.2991/aebmr.k.200324.067 ID - Nyurenberger2020 ER -