Actual Aspects of Ensuring Strategic Competitiveness in Commerce

DOI

10.2991/aebmr.k.200324.067How to use a DOI?

Keywords

enterprise competitiveness, retail, services, strategy, organizational and economic mechanism, competitiveness model

Abstract

the article summarizes strategic directions of activity to ensure competitiveness of trading enterprises. A distinctive characteristic of presented generalized model is detailing the process of analyzing prerequisites and the process of unifying competitive advantages of retail enterprises, starting with the classification and diagnosis of a company and ending with the development of an organizational and economic mechanism to ensure competitiveness and parametric characteristics of the final control. The effectiveness of introduction of a generalized model is substantiated. The model improves competitiveness of an enterprise and forms competitive advantages in organizational aspects, taking into account the specifics of commercial sector activities.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Larisa Nyurenberger
AU  - Ivan Sewruikov
AU  - Olesya Sevostyanova
AU  - Natalia Shchetinina
AU  - Olga Leushina
AU  - Tatyana Varyuha
PY  - 2020
DA  - 2020/03/30
TI  - Actual Aspects of Ensuring Strategic Competitiveness in Commerce
BT  - Proceedings of the “New Silk Road: Business Cooperation and Prospective of Economic Development” (NSRBCPED 2019)
PB  - Atlantis Press
SP  - 356
EP  - 360
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.200324.067
DO  - 10.2991/aebmr.k.200324.067
ID  - Nyurenberger2020
ER  -