Identifying and Interpreting Club Convergence Across the South of Russia

DOI

10.2991/aebmr.k.200324.165How to use a DOI?

Keywords

convergence hypothesis, club, the South of Russia

Abstract

At the present stage, the development of tourism is impossible without taking into account the territorial characteristics, strengths and weaknesses of the functioning of tourist and recreational complexes, favorable and negative trends in the development of the tourism industry. This article considers club convergence, according to the tourist flow at the level of 20 municipalities of the Krasnodar Region from 2009 to 2016. The cluster analysis, Markov’s chain and the t-test were used to construct and justify the existence of club convergence, to receive and interpret the structure of clubs and to check their stability. The results of the convergence analysis in tourism at the municipal level made it possible to obtain three clubs of municipalities with low, average and high levels of tourist traffic. The results of the analysis can be used to develop strategies for promoting territories belonging to the identified clubs in order to increase their competitiveness. Our results will help avoid the heads of tourist administrations of costly and ineffective strategies for each municipality separately, to develop a joint, unified, standardized policy to attract tourists.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yulia PSHENICHNYKH
AU  - Marianna YAKIMENKO
AU  - Elena ZHERTOVSKAJA
PY  - 2020
DA  - 2020/03/30
TI  - Identifying and Interpreting Club Convergence Across the South of Russia
BT  - Proceedings of the “New Silk Road: Business Cooperation and Prospective of Economic Development” (NSRBCPED 2019)
PB  - Atlantis Press
SP  - 896
EP  - 901
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.200324.165
DO  - 10.2991/aebmr.k.200324.165
ID  - PSHENICHNYKH2020
ER  -