Proceedings of the Third Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA 2019)

Effect of Self-Concept, Reference Group, Online Shop Social Media, and Lifestyle on Consumptive Behavior of Students

Authors
Nofriansyah, Marwan
Corresponding Author
Nofriansyah
Available Online September 2019.
DOI
10.2991/piceeba-19.2019.59How to use a DOI?
Keywords
self-concept, the reference group, online shop social media, lifestyle, consumptive behavior.
Abstract

This study aims to determine the effect of Self-Concept, Reference Group,Online Shop Social Media and Lifestyle On Consumptive behavior Student of Padang State University Faculty of Economics. The population in this study were all FE students UNP. The sampling technique used was accidental sampling in order to obtain a sample of 396 students. The research instrument used in the form of a questionnaire. Analysis of the data in this study using Path Analysis (Path Analysis) using SPSS 16.0 for Windows.The results showed that: (1) the self-concept affects the lifestyle, (2) the reference group does not affect the lifestyle, (3) online shop social media influence on lifestyle, (4) the concept of self-influence on consumer behavior, ( 5) reference group has no effect on consumer behavior, (6) online shop social media has no effect on consumptive behavior, and (7) the lifestyle influence consumptive behavior.

Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the Third Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA 2019)
Series
Advances in Economics, Business and Management Research
Publication Date
September 2019
ISBN
10.2991/piceeba-19.2019.59
ISSN
2352-5428
DOI
10.2991/piceeba-19.2019.59How to use a DOI?
Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Nofriansyah
AU  - Marwan
PY  - 2019/09
DA  - 2019/09
TI  - Effect of Self-Concept, Reference Group, Online Shop Social Media, and Lifestyle on Consumptive Behavior of Students
BT  - Proceedings of the Third Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA 2019)
PB  - Atlantis Press
SP  - 288
EP  - 299
SN  - 2352-5428
UR  - https://doi.org/10.2991/piceeba-19.2019.59
DO  - 10.2991/piceeba-19.2019.59
ID  - 2019/09
ER  -