The Effect of Perceived Benefit, Electronic Word of Mouth and Perceived Web Quality on Online Shopping Attitude in Shopee With Trust as an Intervening Variable
- DOI
- 10.2991/aebmr.k.200305.167How to use a DOI?
- Keywords
- perceived benefit, electronic word of mouth, perceived web quality, trust, attitude online shopping
- Abstract
This study analyzes: (1) The effect of perceived benefit on trust online shopping in Shopee (2) The effect of electronic word of mouth on trust online shopping in Shopee, (3) The effect of perceived web quality on trust online shopping in Shopee, (4) the effect of trust on attitude online shopping in Shopee. This type of research is causative research. The population in this study was all costumers online Shopping in Shopee. By using purposive sampling we use 150 customers as the respondent. This study used online questionnaires as the data collection instrument; this study analyzed the data by using structural equation modeling (SEM) with smart PLS 3.0 as the software package. The results of his study indicate that: (1) perceived benefit has no effect and significant on trust online shopping in Shopee. (2) Electronic word of mouth has a significant effect on trust online shopping in Shopee. (3) Perceived web quality has a significant effect on trust online shopping in Shopee. (4) Trust has a significant effect on attitude online shopping in Shopee.
- Copyright
- © 2020, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Yunita Engriani AU - Aulia Novaris PY - 2020 DA - 2020/03/10 TI - The Effect of Perceived Benefit, Electronic Word of Mouth and Perceived Web Quality on Online Shopping Attitude in Shopee With Trust as an Intervening Variable BT - Proceedings of the 4th Padang International Conference on Education, Economics, Business and Accounting (PICEEBA-2 2019) PB - Atlantis Press SP - 978 EP - 987 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.200305.167 DO - 10.2991/aebmr.k.200305.167 ID - Engriani2020 ER -