Proceedings of the 4th Padang International Conference on Education, Economics, Business and Accounting (PICEEBA-2 2019)

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Tourism and Social Media: Do “Likes” and “Comments” Determine Re-Visit Intention? (Case Study: Tourist Destination in West Sumatra)

Authors
Astri Yuza Sari, Okki Trinanda
Corresponding Author
Astri Yuza Sari
Available Online 10 March 2020.
DOI
10.2991/aebmr.k.200305.165How to use a DOI?
Keywords
natural attraction, artificial attraction, e-satisfaction, re-visit intention
Abstract

Changes in tourism trends make millennial generation the main target of tourism development. The behavior of millennial who likes to share their activities on social media is beneficial for the tourism sector because it can help to promotion of tourist destination. furthermore, the use of social media increase revisit intention in tourist destination. This research will discuss about the role of tourist attraction towards revisit intention directly and the role of tourist attraction towards revisit intention through e-satisfaction. In this research was conducted in several tourist destinations in West Sumatra and involve 500 respondents selected by accidental sampling. Data processing is performed using Smart PLS 3.2.8. The results of this study indicate that natural and artificial attraction directly have a significant effect on revisit intention, but natural attraction has a significant negative effect on revisit intention through e-satisfaction and artificial attraction has no significant effect on revisit intention through e-satisfaction.

Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 4th Padang International Conference on Education, Economics, Business and Accounting (PICEEBA-2 2019)
Series
Advances in Economics, Business and Management Research
Publication Date
10 March 2020
ISBN
10.2991/aebmr.k.200305.165
ISSN
2352-5428
DOI
10.2991/aebmr.k.200305.165How to use a DOI?
Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

risenwbib
TY  - CONF
AU  - Astri Yuza Sari
AU  - Okki Trinanda
PY  - 2020
DA  - 2020/03/10
TI  - Tourism and Social Media: Do “Likes” and “Comments” Determine Re-Visit Intention? (Case Study: Tourist Destination in West Sumatra)
BT  - Proceedings of the 4th Padang International Conference on Education, Economics, Business and Accounting (PICEEBA-2 2019)
PB  - Atlantis Press
SP  - 962
EP  - 967
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.200305.165
DO  - 10.2991/aebmr.k.200305.165
ID  - Sari2020
ER  -