Proceedings of the 10th Padang International Conference on Education, Economics, Business and Accounting (PICEEBA-2 2022)

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Halal Friendly Destination Attributes, E-Wom, Revisit Intention: Destination Trust as Mediating Variable

Authors
Yessika Rahmadina Yuska1, *, Abror Abror2
1Economic and Business Faculty, Universitas Negeri Padang, Padang, Indonesia, 25171
2Economic and Business Faculty, Universitas Negeri Padang, Padang, Indonesia, 25171
*Corresponding author. Email: yessikarahmadina@gmail.com
Corresponding Author
Yessika Rahmadina Yuska
Available Online 16 September 2025.
DOI
10.2991/978-94-6463-839-4_111How to use a DOI?
Keywords
Destination Trust; e-WOM; Halal-friendly Destination Attributes; West Java; Tourism; Revisit Intention
Abstract

This research aims to analyze the influence of halal-friendly Destination and Electronic Word of Mouth on Revisit Intentions with Destination Trust as a mediating variable for tourists who have visited tourist destinations in West Java. This type of research is quantitative survey research. The population of this research is tourists who have visited tourist destinations in West Java Province. The sample used in this research was 212 tourists. Data analysis using SEM PLS with the smartPLS 3.0 application. The research results show that halal-friendly destination attributes, electronic word of mouth, and destination trust have a significant effect on intention to visit again. Halal-friendly destination attributes and Electronic Words of Mouth have a significant effect on destination trust. Destination trust has a significant mediating effect between halal-friendly destination attributes and intention to revisit. Destination trust has a significant mediating effect between Electronic Words of Mouth and intention to revisit. Furthermore, this research aims to improve the attributes of halal tourist destinations so that it will increase positive reviews from Muslim tourists, thereby building trust in tourist destinations and making tourists interested in revisiting these tourist destinations.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 10th Padang International Conference on Education, Economics, Business and Accounting (PICEEBA-2 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
16 September 2025
ISBN
978-94-6463-839-4
ISSN
2352-5428
DOI
10.2991/978-94-6463-839-4_111How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Yessika Rahmadina Yuska
AU  - Abror Abror
PY  - 2025
DA  - 2025/09/16
TI  - Halal Friendly Destination Attributes, E-Wom, Revisit Intention: Destination Trust as Mediating Variable
BT  - Proceedings of the 10th Padang International Conference on Education, Economics, Business and Accounting (PICEEBA-2 2022)
PB  - Atlantis Press
SP  - 1377
EP  - 1389
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-839-4_111
DO  - 10.2991/978-94-6463-839-4_111
ID  - Yuska2025
ER  -