Proceedings of the 2nd Padang International Conference on Education, Economics, Business and Accounting (PICEEBA-2 2018)

Effect of Country of Origin, Celebrity Endorser and eWOM on Purchase Intention

Authors
Serli Ayuma, Vidyarini Dwita
Corresponding Author
Serli Ayuma
Available Online April 2019.
DOI
10.2991/piceeba2-18.2019.17How to use a DOI?
Keywords
Country of Origin, Celebrity Endorser, eWOM, Purchase Intention, Korean Fashion
Abstract

Recent technological development comes to the trend of the internet which influences emotional fluctuation, changes in behaviour and lifestyle of teenagers in Indonesia. Changes in lifestyle of Indonesian’s teenagers affect the taste of Indonesian market so that imported products are more in demand recently. One of them, imported fashions from Korea which are very potential in Indonesia, while Indonesian fashion has more potential than Korean.

Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2nd Padang International Conference on Education, Economics, Business and Accounting (PICEEBA-2 2018)
Series
Advances in Economics, Business and Management Research
Publication Date
April 2019
ISBN
978-94-6252-703-4
ISSN
2352-5428
DOI
10.2991/piceeba2-18.2019.17How to use a DOI?
Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Serli Ayuma
AU  - Vidyarini Dwita
PY  - 2019/04
DA  - 2019/04
TI  - Effect of Country of Origin, Celebrity Endorser and eWOM on Purchase Intention
BT  - Proceedings of the 2nd Padang International Conference on Education, Economics, Business and Accounting (PICEEBA-2 2018)
PB  - Atlantis Press
SP  - 127
EP  - 131
SN  - 2352-5428
UR  - https://doi.org/10.2991/piceeba2-18.2019.17
DO  - 10.2991/piceeba2-18.2019.17
ID  - Ayuma2019/04
ER  -