The Influence of Perceived of Usefulness, Perceived Ease of Use, and Perceived Security on Repurchase Intention at Tokopedia.com

DOI

10.2991/piceeba2-18.2019.20How to use a DOI?

Keywords

Perceived of usefulness, Perceived Ease of Use, Perceived of Security, Repurchase Intention.

Abstract

This study aims to analyze the influence of perceived of usefulness, perceived ease of use, and perceived of security to the intention of repurchase On Tokopedia.com. This type of research is causative research looking at the effect of independent variables ie. perceived of usefulness, perceived ease of use, and perceived of security against the dependent variable is the intention of repurchase. Respondents in this study are previous customers who have made transactions on the Tokopedia.com. Determination of the number of samples using purposive sampling technique as much as 200 respondents. Data analysis technique used is path analysis. The results of the study show: (1) Perceived of usefulness has significant effect on repurchase intention at Tokopedia.com; (2) Perceived ease of use has no significant effect on repurchase intention at Tokopedia.com; (3) Perceived of security has significant effect on repurchase intention at Tokopedia.com.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Azmen Kahar
AU  - Yunia Wardi
AU  - Dina Patrisia
PY  - 2019/04
DA  - 2019/04
TI  - The Influence of Perceived of Usefulness, Perceived Ease of Use, and Perceived Security on Repurchase Intention at Tokopedia.com
BT  - Proceedings of the 2nd Padang International Conference on Education, Economics, Business and Accounting (PICEEBA-2 2018)
PB  - Atlantis Press
SP  - 145
EP  - 154
SN  - 2352-5428
UR  - https://doi.org/10.2991/piceeba2-18.2019.20
DO  - 10.2991/piceeba2-18.2019.20
ID  - Kahar2019/04
ER  -